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Our Story
About
Built on 17 years of recreational infrastructure expertise — and a genuine belief that dogs deserve better urban spaces.
Ljubljana, Slovenia · 2024
01 — Who We Are
Rethinking How Dogs Move in Cities
Park.dog is dedicated to rethinking how dogs move in cities. With a focus on smart design, durability, and animal wellbeing, we bring a new standard of quality and purpose to urban dog parks.
A brand by Alliance ASE — a Slovenian construction company with 17+ years of experience in recreational infrastructure — we apply the same precision to dog parks that we apply to Europe’s best pumptracks and skateparks.
- TÜV certified construction company
- 17+ years building recreational infrastructure
- 350+ completed projects across 20+ countries
- 40-person team of architects, engineers & constructors
- EN 1176 certified equipment
02 — Our Team
Urska Drofenik
Landscape architect. Dog instructor with a search and rescue team. Dog owner. Action sports infrastructure expert at Alliance ASE.
Urska brings a unique combination of skills that no one else in this industry has: she understands how dogs move and learn, how public spaces should function, and how to engineer durable outdoor structures.
- Landscape Architect — urban park design, site integration, environmental context
- Professional Dog Instructor — search & rescue team handler, canine behaviour specialist
- Infrastructure Expert — Alliance ASE, pumptracks, skateparks, recreational structures
Brand Lead
03 — What We Stand For
Our Values
Everything we design starts with one question: what does the dog actually need? The answer shapes our materials, our geometry, and our approach to public space.
Animal Wellbeing First
Every product is designed from the dog's perspective. We consider physical safety, biomechanics, stress signals, and enrichment needs — not just human aesthetics.
Design Integrity
Dog parks should be beautiful public spaces, not afterthoughts. Our equipment integrates into urban landscapes as thoughtfully as any park furniture.
European Quality
Manufactured in Europe using sustainable materials. Built to withstand daily municipal use across all climate zones. Designed for decades, not seasons.
04 — Alliance ASE
Backed by 17 Years of Infrastructure Expertise
Park.dog is not a startup experiment — it is the dog park vertical of a construction company that has been building world-class recreational infrastructure for nearly two decades.
17+Years in operation
20+Countries served
40Person team
- Founded 2007, Ljubljana, Slovenia — TÜV certified
- Pumptracks, skateparks & recreational structures across Europe
- EU public procurement compliant documentation
350+Projects across Europe
Let's Build Something
Ready to Start Your Dog Park?
Tell us about your project — we’ll come back with a layout concept, equipment recommendation, and a clear path forward.